Front line lessons learned.

Veronica Santarelli is CEO and founder of Grassp medical cannabis. Plus, she has a podcast titled ‘A Diet Obsessed.’
During this podcast, we discuss a wide range of topics, from fitness to the state of cannabis and future projections, including the different strains of cannabis and how rare it is for there to be a female leader within the cannabis industry.
Veronica became involved with medical cannabis before it became was considered mainstream. As with most founders, she saw a problem and decided she needed to create a company to resolve the common challenges. 
She is an ever-rarer CEO. Veronica is willing to discuss blocks that hold her stuck. Such as impostor syndrome, self-doubt, and negative self-talk. She was blessed to have strong role models. Her mother put herself through college after she divorced Veronica’s dad. She then went on to become CEO of a mental health organization. 
Being raised by strong women Veronica, it’s easy to see where Veronica got her faith and courage to persevere. Starting in other positions within the company, she was able to see how different divisions interact together.
If you think you would make a great CEO, go for it. Until you accomplish that goal, take advantage of the opportunities that are presented to you.
When I became the CEO of Arizona ALFA, it was after working two jobs. One at a retirement community and the other at Arizona ALFA. I asked a million questions and volunteered for additional duties. I needed to learn all about starting a nonprofit and being a leader. 
Veronica teaches my listeners a valuable lesson. Hard work, perseverance, desire, and a goal will win 9 times out of 10.  
If being a CEO is not enough, Veronica started a podcast called A Diet Obsessed. After dealing with body positivity, weight, and other issues, she wanted to, once again, show women they are perfect the way they are. In her podcast, she chats about weight loss, fitness, diet culture, body acceptance, food obsessions and reviews other podcasts. 
Enjoy this podcast, it’s packed with fantastic information. You may want to open up your note-taking app while listening. I have listened to this a few times and have a few pages of notes. 
If you like what you hear, please drop me a review!
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