ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Your Words Can Make You Money: Re-thinking your content, networking chats, sales conversations, and more!"
Episode Synopsis
Your WORDS can make you money.
In a recent sales conversation, I started second-guessing myself and making up stories about what a client was thinking on the other end...
As I reflected on it and how to include words and questions that would lead to greater success next time, I started thinking about how choosing the right words, in so many instances can make us money and grow our businesses.
In this episode, I get into:
Why not to write the story of your client's pockets
Why to detach from the outcome of a particular project and client
Why to choose the words you say about yourself carefully
How to re-think the value you're offering in your product or service
A question to include in your next sales conversation that can give you a lot of insight and guide the process forward
How your content can make you money and how to lay it out in a way that increases your know, like, and trust factor
How your words on networking calls and coffee chats can be a tool for connection
And how the various words we use in our businesses can be a powerful tool to move us forward, or hold us back
Links Mentioned
Emily Aborn's Website
Episode #156 Everything Content: How to choose a communication method that works for you
Episode #158 Relationship-Selling with Nikki Raush
She Built This: Lakes Region Event
In a recent sales conversation, I started second-guessing myself and making up stories about what a client was thinking on the other end...
As I reflected on it and how to include words and questions that would lead to greater success next time, I started thinking about how choosing the right words, in so many instances can make us money and grow our businesses.
In this episode, I get into:
Why not to write the story of your client's pockets
Why to detach from the outcome of a particular project and client
Why to choose the words you say about yourself carefully
How to re-think the value you're offering in your product or service
A question to include in your next sales conversation that can give you a lot of insight and guide the process forward
How your content can make you money and how to lay it out in a way that increases your know, like, and trust factor
How your words on networking calls and coffee chats can be a tool for connection
And how the various words we use in our businesses can be a powerful tool to move us forward, or hold us back
Links Mentioned
Emily Aborn's Website
Episode #156 Everything Content: How to choose a communication method that works for you
Episode #158 Relationship-Selling with Nikki Raush
She Built This: Lakes Region Event
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