Strategy vs. Tactic: Content That Connects and Engages with Andréa Jones

18/01/2023 35 min Episodio 183
Strategy vs. Tactic: Content That Connects and Engages with Andréa Jones

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Episode Synopsis

Today we're getting into everyone's favorite and least favorite topic of all time... social media! 
My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm! 
Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online. 
We dive into: 
Keys to Andréa's success and how her business has evolved alongside her 
Social media myths busted! 

Why you might NOT want to hop off the social media train altogether
What the real deal is with the algorithm and how to make it happy 
What the BEST kind of content is and how to come up with new ideas 
The difference between strategy and tactic
And more! 

About Andréa: 
Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” You can find her online at onlinedrea.com or @onlinedrea on Instagram.
Podcast
Website 
Instagram 
FREEBIE: Social Media Rockstar Framework free course
 
Connect with the host, Emily Aborn: 
Emily Aborn Website 
She Built This Website 
Emily Aborn Instagram 
She Built This Instagram
She Built This Facebook Community