Just because "they" tell you should doesn't mean you actually should. That's exactly what my guest, Katrina Aronson, and I discuss in this week's episode. Finding and leaning into the marketing strategies that work for YOU, based on your personality. Despite what everyone else is doing and telling you you "should" be doing. 
Katrina Aronson is a marketing coach and serial entrepreneur who has built several businesses from the ground up by putting the focus on marketing.
She helps entrepreneurs to start, grow, and scale their businesses using marketing as their lens. She’s owned both brick and mortar and online businesses and understands the things that work, which strategies fall flat, and why! Katrina is also the host of the podcast, Through the Marketing Lens.
In this episode: 
A time Katrina failed and how it launched her into her next chapter
Misconceptions and myths around marketing, why it's not what you think it is
Finding the marketing strategy that works for you 
What marketing and mindset have to do with one another 
How we can introduce ourselves more impactfully, create connection, and make a better impression right off the bat.
And more! 

Connect with Katrina: 
Website 
Instagram 
Facebook 
Get Emily's Podcast Pitching Guide HERE
 

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