The Viral Success of Le Mini Macaron | How Christina Built a Beauty Empire

11/02/2025 19 min Episodio 220
The Viral Success of Le Mini Macaron | How Christina Built a Beauty Empire

Listen "The Viral Success of Le Mini Macaron | How Christina Built a Beauty Empire"

Episode Synopsis

Christina loved having her nails done, but the time and money spent at the salon every two weeks started to feel exhausting. There had to be a better way.In 2015, she and her partner, Francois-Xavier Humbert, set out to solve the problem. They created Le Mini Macaron—a mini gel manicure kit designed to give anyone salon-quality nails from the comfort of home. No more appointments, no more high costs—just glossy, long-lasting gel nails in an easy, affordable, one-step formula.What started as a Kickstarter campaign soon took off. By the next year, they landed in Sephora France, and today, Le Mini Macaron is celebrating 10 years in business, available in 30+ markets, with 500+ SKUs, and a multicultural team speaking 11+ languages. The brand has gone viral on TikTok and Instagram, and you can now find their products at ULTA, Target, Nordstrom, Anthropologie, Amazon, and leminimacaron.com.On this episode of the She Built It® Podcast with Melanie Barr, Christina shares how she turned a simple frustration into a global beauty brand, the lessons she’s learned as a self-funded entrepreneur, and how she’s built a company that empowers people to do beauty on their own terms.Listen, subscribe and connect with us:Christina Kao LinkedinChristina Kao InstagramLe Mini Macaron InstagramLe Mini Macaron Tik TokWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

More episodes of the podcast She Built It® Podcast