Today we’re exploring how often our biggest successes come from what initially is our biggest setback. Amy Shoenthal, author of "The Setback Cycle” brings a refreshing perspective on turning life's obstacles into opportunities, emphasizing that sometimes, the most challenging moments are merely setups for greater achievements.In this episode, we dive deep into the themes of resilience and transformation. Amy shares both the research and personal stories behind "The Setback Cycle," revealing how various individuals have harnessed their lowest points to catapult themselves to new heights. Whether you’re feeling stuck in your personal life, career, or in between, you’ll discover motivational insights that can help you reshape your approach to setbacks.Amy Shoenthal is a USA Today bestselling author, journalist and marketing consultant. Throughout her career, she has worked with some of the world's largest brands, from Procter & Gamble to Google, providing strategic marketing guidance and helping shape their brand narratives.Blending her marketing expertise with her formal journalism training, Amy approaches storytelling as sense making. As a top contributor to ForbesWomen and Harvard Business Review, she shines the spotlight on those who have been historically underestimated yet are doing the work to solve society’s biggest problems.Years of interviewing hundreds of leaders, from politicians to Peloton instructors, fashion icons to founders just starting their journeys inspired her bestselling book, The Setback Cycle, which offers a framework to help people persevere through and triumph over setbacks.Shop & Read: thesetbackcycle.comInstagram: @amysho LinkedIn: Amy ShoenthalShe Built It® Instagram She Built It® CEO, Melanie Barr InstagramShe Built It® CEO, LinkedIn

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