Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley! In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape. Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content. The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content. Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!Timestamp00:00 Introduction to Going Viral and Influencer Marketing00:44 Welcome to the Podcast01:08 What is Cohley?01:31 The Evolution of Content Creation03:35 Understanding Influencers and UGC05:49 The Importance of Shares and Engagement10:35 Strategies for Brands in Influencer Marketing12:57 Wine and Personal Stories23:47 The Role of Pairing in Wine Marketing26:15 Exploring Wine Pairings27:02 The Versatility of Pinot Noir28:45 Wine Industry and Digital Marketing33:31 Content Creation and Influencer Marketing40:54 Personal Wine Experiences43:43 Overrated or Underrated: Social Media Trends46:10 AI in Content Creation49:35 Final Thoughts and Wrap-UpLearn more about Cohley:https://www.cohley.com/Taste along:J. Lohr Estates Riverstone Chardonnayhttps://www.jlohr.com/wines/2023-riverstone-chardonnayJ. Lohr Fog’s Reach Pinot Noirhttps://www.jlohr.com/wines/2023-fogs-reach-pinot-noirJ. Lohr Hilltop Cabernet Sauvignon:https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignonFollow us on Social Mediahttp://facebook.com/jlohrwinesInstagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)Tiktok: https://www.tiktok.com/@jlohrwines

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