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Listen "Shiftheads - From Buckets to Billboards: KFC's Sneaky Marketing Win at the Jays Game"
Episode Synopsis
What looked like a fun cameo at a Blue Jays game was actually a million-dollar marketing masterstroke. Tony Chapman reveals how a $10,000 seat behind home plate—occupied by a faux Colonel Sanders—sparked global buzz, sidestepped official sponsorship deals, and revived an iconic brand. This episode uncovers the deeper story behind the "Curse of the Colonel," KFC’s unexpected link to Japanese baseball fandom, and how bold, playful branding can outshine big-budget campaigns. Chapman also shares the unlikely backstory of a 16-year-old who turned personal struggle into purpose with her book, Becoming Me Again. It’s a journey through marketing genius, emotional storytelling, and the surprising power of personality in brands. GUEST:Tony Chapmanhttp://chatterthatmatters.ca Originally aired on 2025-11-05
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