In the heart of Singapore's bustling Central Business District, a brand-new luxury condo promised the future of urban living. TMW Maxwell, with its innovative "Flip/Switch" apartments and prime Tanjong Pagar location, seemed destined for success. Yet, since its launch in August 2023, it has become one of the market's most puzzling stories, with sales figures falling dramatically short of expectations.   What went wrong? This episode dissects the perfect storm that hit TMW Maxwell: an aggressive pricing strategy pushing past S$3,200 per square foot , a niche product targeting a "multi-hyphenate" lifestyle that may have alienated mainstream buyers , and the devastating impact of the April 2023 cooling measures that doubled the stamp duty for its key foreign

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