99. How To Write a Brand Positioning Statement

Set Up To Scale Podcast with Kristin Korn
08/09/2021 7 min
99. How To Write a Brand Positioning Statement

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Episode Synopsis

When offering an outstanding service or building an exceptional product isn't enough to stand out in your industry, define your brand with a brand positioning statement.    In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode99

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