This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.   What's the number one mistake new entrepreneurs make? Here to answer that all-important question is CEO, Author, and new father Will Russell of Russell Marketing. We interviewed him to talk about his new book Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time. We left the interview intrigued, inspired, and in-the-know for how to take the seed of an idea, and launch it as a product without breaking a sweat (or the bank). Stay tuned until the end where we give you our favorite takeaways from the episode.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media Download: Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time Follow Will on LinkedIn and Twitter: LinkedIn + Twitter Visit: http://launchin5book.com/ Have a story to tell? Signup here: www.serialentrepreneurshow.com   1. 4:59:17 What is Launch Marketing 2. 8:00:21 Origin Story 3. 13:13:64 The Illusion of Time Management 4. 17:34:12 Validate to Create 5. 22:01:60 Successful Launch 6. 28:49:90 Two Key Metrics 7. 37:18:71 Takeaways

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