In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.  Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!  Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode  01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts   Connect with Gert Mellak: Website: https://seoleverage.com/ LinkedIn: https://www.linkedin.com/company/seoleverage Email: [email protected]  

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