In episode 65 of the SEOLeverage Podcast, Gert Mellak focuses on SEO strategies tailored for service providers. He discusses the importance of intent-driven content and leveraging customer service insights to create relevant blog posts. The episode offers practical tips for optimizing visibility and attracting potential clients through effective SEO practices. What kind of content will bring in the right people to your business? This is often a hard question to start, more so if you are a service provider. Running out of content is a common predicament especially if your purpose in creating content is to publish it on social media.  Very often, we lose sight of what kind of content will rank according to Google's standard. It does not necessarily follow that when your content works great in social media, it will also rank in Google Search.   Podcast Highlights: 00:01 Prologue 01:12 Introduction of the topic 01:56  What are the common problems service providers face when creating content for their business? 02:52  Some guidelines for creating effective content. 04:54  Why are leads from a content very valuable?  05:18  What is 'the one question per blog' strategy in order not to run out of content ideas?   06:08  Example of questions that goes to your customer service team and can be added to the list of topics to write about. 06:44  Why is it necessary to ensure that your content will meet Google's expectations in order to succeed in SEO? 07:59  What makes the Customer Service team an excellent source of information for a content to write about? 08:59  Call to action to leverage on SEO for your content. 09:54  End   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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