In episode 44 of the SEOLeverage Podcast, Gert Mellak explains the concept and benefits of content hubs for SEO. He describes how a well-organized content hub can improve website traffic, increase authority, and enhance lead generation. The episode offers practical advice on creating and maintaining content hubs to optimize SEO performance. A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant SEO benefits to creating a content hub such as lead generation, along with increased authority, a stronger brand that will drive traffic and conversion to your page.    Podcast Highlights: 00:00 Prologue 00:57 Introduction of the topic 01:16 What is the common interpretation of a content hub? 02:31 From an SEO perspective, what is a content hub and how does Google evaluate it in order to rank? 05:27 Gert Mellak's recommendation to update the content hub as frequently as possible to stay current with what is happening in your industry. 06:00 The advantages of having a content hub for lead generation and link building? 07:02 SEO tools that SEOLeverage.com use. 08:45 End   Resources: SEO Tools: Ahrefs - https://ahrefs.com/ SemRush - https://www.semrush.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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