SEO for IT Companies - But Search Engine Optimization (SEO) for IT and other tech industry companies can be especially tough. Why? It’s unique in that there is an entire (and rather sizable) segment of its audience that does not search and consume content like professionals from most other industries do. Although there are plenty of "laypeople" who are part of this field and looking for content that's been simplified, those working in more technical positions often appreciate highly specialized, complex educational content that speaks their language

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