Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.Talking points include:How do you undertake market and competitor research to help overcome risks?Why does this work both in primary and global markets?Why does it help to overcome bias?You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?How does this process help you to maximise your budget?Why does this help you Avoid alienating potential customers?What data should you be gathering?Where should you get data from?How often should you be doing this?

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