Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Are you advocating that an SEO completely stops thinking about keywords?On a practical basis, how does an SEO actually apply the intent-lens to everything they do?So you have a piece of content that’s targeted at top-of-funnel - how do you organically, predictably deliver a different piece of content about the same topic to a user further down the purchase funnel?How do you measure the impact of your success when you’re focusing on intent?

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