As ecommerce stores grow, so do the technical challenges that come with it. In this episode, we sit down with Joe Fisher to unpack what really happens when a site outgrows its SEO foundations, and how to scale without losing visibility in the process.
We dive into how you can recognise the early warning signs of SEO strain, from crawl inefficiencies to indexing bloat, and discuss how to rethink site architecture as catalogues and filters expand. Joe also shares how to manage technical SEO at scale, balance short-term growth with long-term stability, and decide when a platform migration or headless setup truly makes sense.
Whether you’re running a fast-growing online store or managing SEO for one, this episode offers clear, practical insight into keeping performance strong while scaling up.
You will learn learn:
• When an ecommerce site has outgrown its current SEO setup
• How to scale architecture and crawling without harming rankings
• How to protect organic visibility during growth and migrations
• Why automation and monitoring can make or break your technical SEO at scale

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