Listen "Chapter 3: What is the difference between White hat vs black hat SEO"
Episode Synopsis
White Hat SEO - Follow the rules and guidelines set by Google & Bing search engines.
Black Hat SEO - Strategies and techniques that are used to gain traction very quickly by spamming, misleading search engine bots and the users.
Suggestions & Guidelines for Search Quality Raters - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
Webmaster Guidelines from Google - https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines
Webmaster Guidelines from Bing - https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a
Black Hat SEO - Strategies and techniques that are used to gain traction very quickly by spamming, misleading search engine bots and the users.
Suggestions & Guidelines for Search Quality Raters - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
Webmaster Guidelines from Google - https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines
Webmaster Guidelines from Bing - https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a