Tune into Sense and Sensibility in the Search Fund Universe with host Constance Wu, as she chats with Tariro Goronga—The principal at Alnes Capital and CEO of Baron Education, Colorado’s leading provider of driver education and SAT/ACT prep services.—about how his engineering roots and relentless work ethic led him to build a business he owns, via search funds. Tariro breaks down his high-stakes, unscripted journey: closing his search fund in March 2020 (mid-COVID shutdowns), spotting gold in the fragmented driving school industry (a "non-typical" target where his financial smarts became a competitive edge), and fighting through an 18-month seller fallout as a first-time CEO—all while growing Baron Education into a 20k+ student operation. For fellow searchers, he shares sharp, real-world advice: how "negative screening" (skipping unlivable cities, avoiding overly complex industries like healthcare) saves critical time, how he won investors over amid self-driving car concerns, and why patience is non-negotiable for new ecosystems like Asia. Searchers, aspiring entrepreneurs, and anyone curious about building a purpose-driven business through search funds will find value in this episode. Tariro’s story proves that success comes not from avoiding hard work, but from channeling it into opportunities that blend rigor, autonomy, and impact—one strategic choice at a time.

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