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Listen "EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using"
Episode Synopsis
EP3: The BEST BFCM Email Strategies You're NOT Using
It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.
Here's what we're diving into:
Hot new BIMI updates and email logo certifications (VMC vs. CMC)
Managing volume and audience during BFCM campaigns
Real-time retargeting strategies for email and SMS
Best practices for segmentation and compliance
Jimmy's favorite Black Friday strategy: launching new products without discounts
Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.
______
00:00 Introduction and Catching Up
00:14 Exciting News: Commerce Roundtable Acquisition
00:30 Podcast Kickoff and Theme Introduction
01:53 Breaking News: Email Logo Updates
04:11 Black Friday Cyber Monday Strategies
04:40 Volume Management for BFCM
06:51 Retargeting and Automation Tips
09:56 SMS Strategies and Compliance
14:33 Holiday Marketing Roadmap
21:45 Excitement and Segmentation
22:02 Messaging Strategies: Us vs. Them
23:08 Reminder SMS: Immediate Action
26:24 Closing Soon: The Power of FOMO
29:52 Encore Email: Last Chance
33:18 Final Thoughts and Call to Action
34:06 Black Friday Success Story
38:01 Wrapping Up and What's Next
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.
Here's what we're diving into:
Hot new BIMI updates and email logo certifications (VMC vs. CMC)
Managing volume and audience during BFCM campaigns
Real-time retargeting strategies for email and SMS
Best practices for segmentation and compliance
Jimmy's favorite Black Friday strategy: launching new products without discounts
Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.
______
00:00 Introduction and Catching Up
00:14 Exciting News: Commerce Roundtable Acquisition
00:30 Podcast Kickoff and Theme Introduction
01:53 Breaking News: Email Logo Updates
04:11 Black Friday Cyber Monday Strategies
04:40 Volume Management for BFCM
06:51 Retargeting and Automation Tips
09:56 SMS Strategies and Compliance
14:33 Holiday Marketing Roadmap
21:45 Excitement and Segmentation
22:02 Messaging Strategies: Us vs. Them
23:08 Reminder SMS: Immediate Action
26:24 Closing Soon: The Power of FOMO
29:52 Encore Email: Last Chance
33:18 Final Thoughts and Call to Action
34:06 Black Friday Success Story
38:01 Wrapping Up and What's Next
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
In God we trust