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Listen "EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success"
Episode Synopsis
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app.
Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs.
EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success
Here's what we're diving into:
The importance of push notifications in modern eCom
Benefits and set up of push notificationsBuilding an effective
omnichannel strategy
Rainbow Shops high-engagement playbook
______
00:31 Meet the Hosts and Guest
02:17 David's Background and Experience
04:00 The Importance of Mobile Apps for Retailers
13:45 The Power of Push Notifications
17:08 High Engagement Strategy at Rainbow Shops
19:40 Tech Stack and Vendor Coordination
23:29 Customer Feedback and Push Notifications
30:53 Retention and Lifetime of App Users
32:35 Conclusion and Final Thoughts
______
Thank you our friends at Omnisend for sponsoring the show!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs.
EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success
Here's what we're diving into:
The importance of push notifications in modern eCom
Benefits and set up of push notificationsBuilding an effective
omnichannel strategy
Rainbow Shops high-engagement playbook
______
00:31 Meet the Hosts and Guest
02:17 David's Background and Experience
04:00 The Importance of Mobile Apps for Retailers
13:45 The Power of Push Notifications
17:08 High Engagement Strategy at Rainbow Shops
19:40 Tech Stack and Vendor Coordination
23:29 Customer Feedback and Push Notifications
30:53 Retention and Lifetime of App Users
32:35 Conclusion and Final Thoughts
______
Thank you our friends at Omnisend for sponsoring the show!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
In God we trust