In this episode of Semaphore Uncut, we talk to Gojko Adzic, specialist in agile and lean quality improvement. We talk about how to make truly valuable software products: addressing real needs rather than all requests and establishing quick feedback loops by observing behavior change. Gojko also shares how he has kept his passion for software alive. We hear how he made space to learn and experiment and how he guards his autonomy.Gojko is a frequent speaker at software development conferences. He is also the author of Specification by Example and other books.Key takeaways:A developer-customer communication anti-patternSolve for needs, not featuresBehavior change: a rapid feedback loopData over opinionBooks for budding product designersKeeping the passion aliveThe joy of autonomyEven 'failed' experiments produce learningAbout Semaphore UncutIn each episode of Semaphore Uncut, we invite software industry professionals to discuss the impact they are making and what excites them about the emerging technologies.

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