In this episode of Selling in Europe, Alessandro Ghidini and Vincenzo Giacalone, Meridian’s partners in Italy discuss the evolving landscape of direct selling. They share their extensive backgrounds in the industry, the impact of COVID-19 on market dynamics, and how the model is supporting significant growth of utility services. The conversation also touches on the challenges of educating traditional companies about modern direct selling practices and the future trends that may shape the industry.Chapters 00:00 Introduction to Direct Selling in Italy07:02 Market Changes Post-COVID11:54 The Rise of Utility Services in Direct Selling18:22 The Importance of Direct Selling Associations18:47 Challenges in Educating Traditional Companies23:02 Future Trends in Direct Selling25:35 Collaboration with Meridian Partners

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