ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Rank vs Profit Trade-off"
Episode Synopsis
Before you chase rank, name the margin you’re willing to sacrifice. In this episode, Chris McCabe sit's down with Michael Maher of Cartology to break down when to keep work in-house vs. hire an agency (and dodge “agency burn”) and how to set goals you’ll actually honor when rank and margin pull in opposite directions
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