ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How I Start a Sales Conversation – SYF003"
Episode Synopsis
I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.
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