ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The fundamental problem with nonfiction books - with Mark Herschberg"
Episode Synopsis
Does our guest this week, Mark Herschberg, have the authority to talk about fundamental problems with books (and subsequent learning models)?
Well, he's an MIT grad and current professor — so, clearly, Yes.
And he's here to tell us a bit more about the problem, his research, and his several solutions.
- - -
[5:01] - “My writing process was a little chaotic — it was just a jumble of notes. But as it grew…”
[8:14] - “Most nonfiction books are way too long. It’s one idea that’s about 40 pages, and then you beat it to death for another 150.”
[11:39] - “The book is one part of a larger strategy for your business.”
[16:44] - “The fundamental problem (with books) is that where you READ information isn’t where you NEED information. … So how do we connect the two?”
[19:12] - “Brain Bump is a cross between a book summary app, a flashcard app, and a daily affirmation app.”
[23:18] - “This is PULL media, (not PUSH media). We are letting users PULL to them what’s most relevant. It creates a better connection. And that builds your brand.”
- - -
You can follow along on Mark's mission(s) here:
-If curious about the book: thecareertoolkit.com
-If curious about the Brain Bump app: brainbumpapp.com
-If interested in the future of media: Cognoscomedia.com
Well, he's an MIT grad and current professor — so, clearly, Yes.
And he's here to tell us a bit more about the problem, his research, and his several solutions.
- - -
[5:01] - “My writing process was a little chaotic — it was just a jumble of notes. But as it grew…”
[8:14] - “Most nonfiction books are way too long. It’s one idea that’s about 40 pages, and then you beat it to death for another 150.”
[11:39] - “The book is one part of a larger strategy for your business.”
[16:44] - “The fundamental problem (with books) is that where you READ information isn’t where you NEED information. … So how do we connect the two?”
[19:12] - “Brain Bump is a cross between a book summary app, a flashcard app, and a daily affirmation app.”
[23:18] - “This is PULL media, (not PUSH media). We are letting users PULL to them what’s most relevant. It creates a better connection. And that builds your brand.”
- - -
You can follow along on Mark's mission(s) here:
-If curious about the book: thecareertoolkit.com
-If curious about the Brain Bump app: brainbumpapp.com
-If interested in the future of media: Cognoscomedia.com
More episodes of the podcast Self-Published Success
Season One Conclusion
23/06/2023
How self-publishing keeps the passion in your writing (and filmmaking) - with Christopher Glatis
16/06/2023
How a product-focused tech entrepreneur went through the book writing process - with Reggie James
09/06/2023
In God we trust