Engineering as the foundation for entrepreneurshipMikayel’s background in engineering played a crucial role in shaping his approach to business and product development. His technical expertise enabled him to identify and implement scalable solutions that drive Picsart’s growth. This foundation allowed him to transition seamlessly into leadership roles, where strategic decision-making was informed by a deep understanding of technology.A culture of rapid experimentationPicsart’s success stems from its commitment to quick iterations and adaptive strategies. The team focuses on delivering new features to users at speed, prioritizing action over extensive pre-planning. This approach has not only kept Picsart competitive but also fostered an environment of continuous learning and improvement.Leveraging competition for growthCompetition is viewed as an opportunity for growth at Picsart. The company actively explores partnerships and acquisitions to enhance its offerings while staying ahead in the creative tech space. Recently, they launched new tools, like an AI Logo Maker, designed to address emerging needs in the market, particularly for small businesses and independent creators.Persistence drives long-term successThe journey of building Picsart underscores the importance of patience and persistence. Business success often takes years of consistent effort, and Picsart’s growth trajectory reflects this reality. The company continues to evolve by staying focused on user needs, reinvesting in marketing, and reactivating its vast user base.Mikayel Vardanyan’s leadership highlights the importance of a strong technical foundation, rapid innovation, and strategic resilience in scaling a global platform. Picsart’s story serves as inspiration for startups navigating competitive industries while striving for long-term impact. Find Mikayel on:LinkedIn: Mikayel VardanyanTwitter/X: @picsart Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini --Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!
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