Host: David DesRoches, Quinnipiac University 
Guest: Sebastian Oddo, Octagon
"Select+CT" is a Digital Media Connecticut (DMCT) podcast series dedicated to Connecticut's Digital Media Industry!
Why are some companies more successful than others? What makes one network rise above the other? Creative technology is the common denominator. Multi sensory experiences such as sound, gesture, and other things relevant to consumers are utilized to generate more. Episode 4 of the Select + CT podcast tackles how we can twist technology to give ourselves a creative advantage.
David DesRoches spoke with Sebastian Oddo, SVP of Innovations for Octagon. He’s a creative technologist who has helped numerous brands and athletes think about how they can use tech and emerging trends to put forth creative thinking into the world for both consumers and their fans to access. 

A Creative Technologist's purpose in Sebastian's words: “..Takes emerging trends, figures out how they can be relevant to their clients objectives. And then puts them into action. Get those things built.” 
Celebrating his ten year anniversary, Oddo gives digital media students proper insight on how creative technology operates. He also unravels how that operation has helped him succeed in his career.
Takeaways from Sebastian: 
Creative Tech not only helps the expansion of the brand it is being applied to, but it also gives that brand massive insight into the audience itself. 
Construct your portfolio based on what interests you, because you are more likely to succeed if you actually like what you’re creating.

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