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Listen "13. The Marketing"
Episode Synopsis
We’ve talked a bit about marketing in past episodes; this week we go more in depth with Julia Teece from Penguin Random House (UK) and Alexis Watts from Penguin Young Readers (US). We talk about how Marketing works with Publicity on a campaign, about selling into Schools and Libraries through both in-person events and the online Penguin Sneak Peek (such as this video for Spring 2017 featuring See You in the Cosmos), and about awards and the longer sales cycle for children’s books.
Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/13-the-marketing/
Full transcript: https://jackcheng.com/podcasts/see-you-on-the-bookshelf/13-the-marketing/
More episodes of the podcast See You on the Bookshelf
Epilogue (and a New Podcast)
26/03/2021
15. The Publisher
06/06/2017
14. The Book Tour
30/05/2017
12. The Sales
08/05/2017
11. The Publicity
01/05/2017
10. The Librarian Conference
25/04/2017
9. The Audiobook
17/04/2017
8. The Interior Design
10/04/2017
7. The Copyediting
03/04/2017
Interlude
07/03/2017
In God we trust