Send us a textAnita Siek is the founder of Wordfetti. A brand DNA power-house that helps brands who "don’t do normal", standout through the power of consumer psychology, design thinking and words. An ex-lawyer who was reluctance to leave her day job, Anita started Wordfetti as sidehustle. It was a way for her to pursue her love of words and it quickly turned into her full-time gig.  In this episode Anita and I chat about the power of words and how to craft your messaging to attract your ideal customer. Anita also explains what goes into creating a stand-out brand and how to craft your brand DNA. We also talk about:How to build a trusted brand;Who are you selling to? How to work out who your ideal client really is;Validating your services and then selling them to your ideal client; Truly understanding what success means to you and knowing if/when to scale your business;Anita’s approach to setting her pricing and why the transformation she delivers is worth every cent; andLearning how to Zig when others Zag!This episode is brought to you by Wordfetti Your Words – find out more about Anita’s incredible course.Join the conversation Discover the Secrets of Successful Business Facebook page Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusinessHost: Justine McLean – Flossi CreativeMusic: Francesco D’AndreaThis show is powered by BuzzsproutSupport the showThis episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!Want 30 Ways to Save Money in your Business? Download the guide here.Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.Join the conversation Connect with Justine:InstagramFacebookLinkedInWebsiteDiscover the Secrets of Successful Business Facebook page Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness Host: Justine McLean – Flossi CreativeProducer: Leah Stanistreet – Snappystre...

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