Welcome to Episode 96 of SSHC, where we dive into merging technology and healthcare for a powerful hybrid business model. Join Jake Edling and Greg as they cover practical strategies and insights for online and in-person success.
- Combining online courses and in-person retreats for maximum impact- Developing tech skills for older audiences and in-person skills for younger ones- Utilizing social media, scheduling tools, and HIPAA-compliant platforms- Strategies to integrate and promote online courses to existing patients- Effective marketing, niching down, and turning certifications into online courses
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00:00 Certifications: Teach prep or focus on client results.05:23 Balance clinical duties and business using 80/20 rule.14:56 Use commerce platforms like Amazon, Facebook for validation.21:03 Create an online course if it aligns.22:42 Transition in-person care to online by digitizing plans.30:32 Market where your audience actually is located.36:36 Integrate telehealth into care package seamlessly.42:22 Balance tech skills and in person communication.46:15 Integrate digital care into traditional treatments.53:53 Balance day job and passion project for success.59:16 Know your audience, communicate uniquely, be consistent.01:00:36 Use objections to improve your offer.01:10:18 Blog integration advice saved business during 2008 crash.01:11:33 Traffic from blog provided sustained business opportunities.
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