Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life. Show Notes: Darren Rayner: https://www.linkedin.com/in/darren-rayner-8b90384/ Magnafire: https://www.magnafiremedia.com/ Voleurz: https://www.newschoolers.com/news/read/A-Voleurz Content Pyramid Video: https://www.linkedin.com/posts/darren-rayner-8b90384_contentstrategy-digitalmarketing-audienceengagement-activity-7252355122704338944-wk6Z Mountain Gazette: https://www.magnafiremedia.com/work/MG202/ Arc'teryx Case Study: https://www.magnafiremedia.com/work/holiday2024/ Quebec - Finn Isles: https://www.magnafiremedia.com/work/finn-iles-purest-line/ BPC - Brand, Product, Content: Hettas: https://hettas.com/ Rafa Ortiz - Lobster Falls: https://www.youtube.com/watch?v=RlsGHo5Rjh8 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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