Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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