Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future. Show Notes: Breakfast Club: https://breakfastclubatx.com/ Grant Rogers: https://www.instagram.com/grantrogers/ Jordie Ammons: https://www.instagram.com/jordieammons/ Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx Tour Das Hügal: https://dashugel.bike/ Case Of The Mondays: https://www.caseofthemondays.cc/ BPC - Brand, Product, Content: Maurten: https://www.maurten.com/ Vada: https://vadajewelry.com/ Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/ Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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