Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched. Courier socks are all about sensation, and we want you to experience the full range. That's why we're offering a special deal for the Second Nature crew: when you purchase one of our HiFi or LoFi socks, we'll throw in a pair of the opposite sensation sock to try out—so you can explore both options. https://couriersocks.com/discount/SECONDNATURE Show Notes: Matt Sims: https://www.linkedin.com/in/matthew-sims-9b716450/ courier: https://couriersocks.com/ Matt Trappe Article: https://substack.com/home/post/p-154102103 SOS Hydration: https://soshydration.com/ Tom Mayo: https://www.linkedin.com/in/tom-mayo-184652a/ Madeline Sims: https://www.linkedin.com/in/madeline-sims-83385823/ BPC: NeuroGum: https://neurogum.com/ Tushy: https://hellotushy.com/ Smithey Ironworks: https://smithey.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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