This we discuss the latest earning announcement from Amer Sports and specifically about the massive momentum for Arc'Teryx driven by growth in their footwear division.   Next we talk about the Factory Racing team vs Privateer model in mountain biking and how the factory racing team format could be adopted by other sports – a great back and forth conversation with at least a few galaxy brain ideas.   Of course we finish with BPC where we send you off with some great stuff we noticed this week.    Links:   Arc'Teryx footwear growth: https://footwearnews.com/business/business-news/amer-earnings-guidance-q2-led-arcteryx-1203678318/   Speedland's new shoes: https://www.runspeedland.com/   TTL Devo Squad: https://thattriathlonlife.com/pages/ttl-development-team   Cut Media: https://cutmedia.com/   Christiano Ronaldo's YouTube:  https://www.youtube.com/channel/UCtxD0x6AuNNqdXO9Wp5GHew   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Listen on Spotify: https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=1898c92bfe594a4c Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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