Host Birgit Liodden is joined by Gerry Larsson-Fedde, Chief Operating Officer at Hurtigruten Norway, to explore the cruise line’s bold vision for a net-zero future. With over 40 years in the maritime industry, Gerry brings deep experience and personal commitment to sustainable innovation.Together, they dive into Hurtigruten Norway’s pioneering initiatives, from hybrid legacy vessels and shore power integration to the ambitious Sea Zero project—developing a low-emission passenger ship for the Norwegian coast by 2030. Gerry shares real-world insights into overcoming infrastructure bottlenecks, electrification challenges, and the importance of energy reduction, no matter the fuel of the future.The conversation also spotlights the power of collaboration with startups and innovators—how Hurtigruten Norway partners across the value chain to test bold ideas, from sail-assist technologies to circular food waste solutions.

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