In this podcast Dave Erickson and Botond Seres are going to try to grow their understanding of the Productization of Services - with Jay Melone, Founder & Growth Strategist of Profit Ladder.In 2010 Jay founded a digital agency called New Haircut, and spent 14 years as a B2B Service provider. After many years of struggling with business growth, he started productizing the services his business offered, and as a result was able to stabilize revenue and grow his company.After seeing the results he generated for his own business Jay started Profit Ladder, where he helps B2B Service providers grow their pipeline and profits by creating scalable offers from their high-ticket services.SUMMARY TIMELINE:0:00 Productizing Services: Introduction and Challenges2:00 Initial Motivations and Sales Challenge7:08 Productization Techniques and Client Engagement11:18 Identifying Services for Productization13:06 Productization of Service Flows and Retainers17:32 Steps to Productize Services 22:27 From One-to-One to One-to-Many29:58 Overcoming Fears and Challenges 49:42 The Future of Productization 56:03 Profit Ladder and Client Services57:10 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here: Dave Erickson = https://www.linkedin.com/in/daveerickson1/Botond Seres = https://www.linkedin.com/in/botondseres/GUEST: Jay Melone = https://www.linkedin.com/in/jaymelone/Profit Ladder Newsletter = https://newsletter.profitladder.net/subscribeWebsite = https://profit-accelerator.profitladder.net/

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