Leadership isn’t taking marketers seriously because the conversation isn’t happening in their language. On this episode of Scrappy ABM, host Mason Cosby lays out a practical framework to shift how marketing programs are presented to align with executive priorities. Drawing from his experience generating $25 million in tangible revenue and leading a team responsible for more than $100 million, Mason explains how to reframe your work around six core leadership concerns: sustained organizational growth, efficiency, profit, attracting and retaining top talent, fostering a positive culture, and continued innovation.ㅤListeners will walk away with clear, repeatable ways to prove marketing’s value, tie programs to measurable business outcomes, and protect budgets when inevitable cuts arise.ㅤ📌 What We CoverWhy leaders value repeatable, predictable results over one-shot campaignsHow efficiency compounds when systematic programs run quarter after quarterThe importance of targeting the most profitable customers in partnership with financeHow high-profit customers create happier employees, stronger brands, and talent magnet effectsThe link between customer satisfaction and positive company cultureWhy customer similarity enables meaningful innovation and actionable feedbackHow to frame marketing initiatives in monthly meetings to secure executive buy-inPractical ways to tie every win back to the six leadership prioritiesㅤ🔗 Resources MentionedScrappy ABM: scrappyabm.comConnect with Mason on LinkedIn: Mason CosbyㅤIf you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!

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