Scottsdale is a beautiful city, rich with natural beauty and sunny skies; stunning and legendary conference centers, resorts and hotels; and premier high draw events such as spring training, Scottsdale Arabian Horse Show, Barrett Jackson Car Auction, and of course the Waste Management Phoenix Open. We open our arms to over nine million visitors per year, driving an almost three billion-dollar tourism business. Please enjoy our conversation with the woman who has been at the forefront of this booming travel and tourism industry since 1986, Rachel Sacco, CEO of Experience Scottsdale. Rachel will share what Experience Scottsdale is doing to keep tourism safely vibrant during the pandemic, why our city has such appeal for travelers and residents alike, and the story behind the Absolutely Scottsdale campaign: “The desert is HOT!”Go to Scottsdale Leadership to apply for our next class! Contact [email protected] for more information. Special Thanks to VIP Mortgage and Xunami for the production of Scottsdale Frame of Mind. 

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