Listen "Mark Beaumont: The business story behind the cycling legend"
Episode Synopsis
As well as many other endurance feats, Mark Beaumont has cycled around the globe twice, breaking the world record both times – a record he still holds today. Yet few realise that Mark is as comfortable in a business suit as he is in cycling Lycra. His experience in defining a venture, developing the finance, building the team and then successfully marketing the concept has led to a portfolio of activity supporting Scotland’s start-up ecosystem.
Interviewed by Fraser Allen.
www.allencomms.co.uk
Interviewed by Fraser Allen.
www.allencomms.co.uk
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