What happens when a golf event becomes more than just a golf event?In this episode, Nick Haslam—Managing Director of 54 Australia and Executive Director of LIV Golf Adelaide—explains how a three-day tournament became a $81M+ economic force, a content machine, and a party hole phenomenon.We talk about:The evolution from fan to tournament directorWhy LIV is targeting first-time golf attendeesThe team-based format and franchise playAdelaide’s transformation into a global event cityHow TrackMan, giant LED screens, and petting zoos are reshaping the golf experienceAnd why player shoeys and silent discos are just the beginningLIV Golf Adelaide has quickly become one of the most talked-about events on the Australian sporting calendar—and if you haven’t checked it out yet, you should.This episode is powered by Swyftx — Where can crypto take you?Join over 1.1 million users across Australia and New Zealand:👉 ⁠⁠https://swyftx.com/about/⁠⁠📌 More episodes: www.scoreboardpodcast.com🎥 YouTube: https://www.youtube.com/@Scoreboardpodcast📩 Partnerships: [email protected]#ScoreboardPodcast #LIVGolf #LIVAdelaide #Golf

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