In Episode 37 of Scoreboard, host Chris Titley sits down with Ron Shell—CEO of the National Pickleball League—to talk about growing a sport from retirement homes to a nationwide movement with Prosecco nights, sponsors, and Olympic dreams.Ron shares how a random invite in the US turned into a full-blown obsession, why pickleball is more than just a game, and how he’s using business smarts from his PointsBet startup days to build a sport that’s part fitness, part fun, and all community.From indoor courts in South Melbourne to professional drafts, dating events, and branded leagues, Ron is out to make pickleball Australia's next big thing—and he’s already making serious noise (literally, the paddle pop is real).🏓 A fresh perspective on sport, startups, and how showing up with a paddle might just change your life.📌 Subscribe for more athlete stories and insights.Follow us at: ⁠www.scoreboardpodcast.com⁠insta: @scoreboardpody: ⁠https://www.youtube.com/@Scoreboardpodcast⁠p: Partnership opportunities – ⁠https://www.linkedin.com/in/ctitley/⁠#sport #business #life #ScoreboardPodcast

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