In this SciLux episode, we speak about science communication with Professor Mike S. Schäfer, Head of the Department of Communication and Media Research at the University of Zurich. We examine the role of intermediaries between researchers and audiences and discuss the difficulties scientists face when explaining their work.Mike addresses the need to understand different audiences, and strategies for engaging people who don't go looking for scientific content. We cover changes in science journalism, AI's impact on communication, and the growing importance of countering misinformation.USEFUL LINKSMore about Prof. Mike  S. Schäfer - https://www.ikmz.uzh.ch/en/research/divisions/science-crisis-and-risk-communication/team/mike-s-schaefer.htmlJCOM special issue - Science Communication in the Age of Artificial Intelligence - https://jcom.sissa.it/collections/129/Amplifying Research with Chris Pahlow - https://www.amplifyingresearch.com/podcast/33-mike-schafer"Co-Intelligence" by Ethan Mollick - https://www.goodreads.com/book/show/198678736-co-intelligenceSupport the show

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