Listen "E47: Non-Compete are Niche Killers!"
Episode Synopsis
Do you know my nickname for “non-competes”? “Niche killers.” A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche! Non-competes are the enemy of strong positioning. Being the go-to person for a niche increases profitability and authority.In this episode, I discuss how to identify and negotiate these controversial provisions. A few topics we will be talking about are:Improving your profitability by focusing on your nicheWays to narrow down the non-compete provision as a means of compromiseThe importance of negotiating an agreement to protect your business This was an intentionally surface-level discussion; don’t hesitate to send me a message with your questions. Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production
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