In this episode I’m speaking with Garry Ridge. Garry is the Chairman of the Board and Chief Executive Officer of the WD-40 Company (NASDAQ WDFC) headquartered in San Diego, California. WD-40 Company is the maker of the household staple, WD-40 as well a number of other product lines including hand cleaners and household cleaning products. Garry has been with WD-40 Company since 1987 in various management positions, including Executive Vice President and Chief Operating Officer and Vice President of International. He has worked directly with WD-40 in 50 countries. Garry holds a philosophy on company culture which is based on a quote from Aristotle – “Pleasure in the job puts perfection in the work.”  He turns that philosophy into action every day in WD-40. He believes that all leaders can create a workplace where you go to work each day, make a contribution to do something bigger than yourself, learn something new and feel safe and protected. That belief extends to WD-40’s values which he credits with giving freedom to employees as well as happiness. Garry is an adjunct professor at the University of San Diego and teaches leadership development, talent management and succession planning in the Master of Science in Executive Leadership program. He has a litany of awards including Director of the Year for Enhancement of Economic Value by the Corporate Directors Forum in 2003 and the Arthur E Hughes Career Achievement Award from the University of San Diego in 2004. In 2009, Garry co-authored a book with Ken Blanchard titled “Helping People Win at Work: A Business Philosophy called “Don’t Mark My Paper, Help Me Get an A”, Release in May 2009, FT Press. #MG 100 coach. Key points we talk about include: How he increased market cap by 10X whilst at the same time recording employee engagement at 93% The three components of scaling success How Garry broke down a culture of fear to cultivate one that celebrates learning moments Garry’s greatest learning moment from the pandemic Why creating a tribe culture is more impactful than having a team Key Takeaway “Fear is the most debilitating emotion we have. I wanted to take the word ‘failure’ out of the organisation but equally didn’t want to make people think that we were never going to fail. I also wanted to create a culture of learning. We took the word ‘failure’ out and replaced it with ‘learning moments.’ A learning moment is a positive or negative outcome of any situation that needs to be openly and freely shared to benefit all people.” Contact Garry LinkedIn: https://www.linkedin.com/in/garryridge/ Website:  https://thelearningmoment.net/ Buy the book Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A" (Achieving at a Higher Level) Amazon.com: https://amzn.to/3gdqVWJ Amazon.co.uk:  https://amzn.to/3L8lgj5 About the Host    Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.    https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team 

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