In this episode I am talking with Alan Williams. Alan is the Founder and Managing Director of SERVICEBRAND GLOBAL. SERVICEBRAND GLOBAL’s purpose is to enable authentic service organisations to thrive and flourish in the new paradigm of what we term the Values Economy. This is done by helping progressive leaders to design, implement and improve a brand-aligned customer experience delivered by their employees, using the SERVICEBRAND approach to deliver significantly better, sustained business performance. SERVICEBRAND’s projects have delivered measurable business impact across a balanced scorecard of measures and has been recognised with industry awards. Alan graduated in Hotel & Catering Administration at Surrey University where he has been a visiting lecturer and then enjoyed senior roles at InterContinental Hotels, Whitbread/Marriott, and Compass, leading £10-125m revenue businesses with large teams in demanding customer service environments before founding SERVICEBRAND GLOBAL in 2005. He is an international speaker and published author who has co-authored books about values “THE 31 PRACTICES: release the power of your organisation’s VALUES every day” and “My 31 Practices: Release the power of your values for authentic happiness” have received international critical acclaim. Key points we talk about include: The importance of future thinking How to determine your organisation’s values, who should be involved and how to turn values into a conscious daily practice through the 31 Practices Framework The importance of celebrating success How values provide the framework for culture The importance of delivering brilliant customer service Key Takeaway “Values are defined as what is really important to us. They are our emotionally laden motivators. They are what guides us in the decisions we make, the choices we make and our behaviours.” Contact Alan LinkedIn: https://www.linkedin.com/in/alanservicebrandglobal/?originalSubdomain=uk Website:  http://www.servicebrandglobal.com/ Buy the book: The 31 Practices: Release the power of your organization VALUES every day Amazon.co.uk: https://amzn.to/36MQ3C8 Amazon.com: https://amzn.to/3wNhaI2 Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host    Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.   https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team  Contact Simple Scaling: www.simplescaling.com 

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