In this episode of the ScaleUP Podcast, Darren Strong and Mit Patel are joined by Steph Hackney, Channel Marketing Manager at OpenText to explore marketing strategies for MSPs.Many MSPs rely on word-of-mouth but lack a structured marketing strategy. Steph shares practical insights on developing a plan, defining target audiences, and creating consistent, long-term marketing efforts that drive real business growth.Key Takeaways:• Where to start with MSP marketing• The power of vertical marketing for targeted success• Budget allocation – balancing online and offline strategies• How events and networking build trust with potential clients• Marketing Development Funds (MDF) – how to access vendor-sponsored budgets• Why consistency matters and how to measure successSteph also highlights common marketing mistakes, the importance of aligning sales and marketing, and why giving up too soon can hurt growth.The episode emphasises the importance of having a structured marketing plan, leveraging available resources like MDF, and maintaining consistency. The key message? Marketing isn’t optional for growth - it’s a necessity.If you’re an MSP looking to scale and improve marketing ROI, this episode is packed with actionable insights.Timestamps:1️. Introduction & Common MSP Marketing Mistakes (0:00 - 2:30) Many MSPs hire marketing staff without a clear strategy. Businesses should first define their objectives and align marketing efforts with sales goals.2️. Effective Marketing Strategies for MSPs (2:31 - 10:00) Successful MSPs focus on regional events, client relationships, and industry-specific marketing to build trust, attract clients, and drive business growth.3️. Leveraging MDF Funds for Growth (10:01 - 19:00) Marketing Development Funds (MDF) are underutilized. 60% go unspent due to lack of awareness. MSPs should proactively apply and execute campaigns.4️. Sales & Marketing Alignment for Success (19:01 - 27:00) Marketing and sales must collaborate. Defining client profiles, creating industry-specific messaging, and maintaining communication increases conversion rates and retention.5️. Measuring Success & Knowing When to Pivot (27:01 - 32:14) Marketing requires patience and consistency. Evaluate effectiveness through revenue growth, client retention, and engagement—pivot if necessary but avoid premature abandonment.Never miss an episode! Subscribe to our podcast now to get early access to the latest insights and strategies for MSP success.Connect with us:Scalable• Find out more about Scalable:https://www.scalablemsp.co.uk/• Connect with Darren on LinkedIn:https://www.linkedin.com/in/darren-strong/• Connect with Mit on LinkedIn:https://www.linkedin.com/in/mit-patel-7334ba/• Follow Scalable on LinkedIn:https://www.linkedin.com/company/scalable-msp/• Subscribe to Scalable’s YouTube channel:https://www.youtube.com/channel/UCOvzDJxslhks8LbaZQzOb7g HaloPSA• Find out more about HaloPSA:https://halopsa.com/ • Follow HaloPSA on LinkedIn:https://www.linkedin.com/showcase/halopsa/• Subscribe to HaloPSA’s YouTube channel:https://www.youtube.com/channel/UCm_FvVJl62V0p6ssWpWrQ5w Steph Hackney• Connect with Steph on LinkedIn: https://www.linkedin.com/in/steph-hackney/• Find out more about OpenText:https://www.opentext.com/en-gb

Ver todos los episodios