What drives you to keep going when the outcome is unclear? In this powerful episode, Marcus chats with Ty Lifeset to talk about risk, reinvention, and why chasing what energizes you might be the smartest move of all. It’s a conversation about creative grit, letting go, and finding joy in the work itself. Whether you’re an aspiring creator or seasoned founder, this episode will remind you that the journey is the reward.Ty Lifeset is a seasoned creative, entrepreneur, and founder known for building standout brands and bold ideas. With a background in advertising, screenwriting, and podcasting, he blends strategic thinking with genuine storytelling to bring fresh ideas to life.Learn more about Ty Lifeset: LinkedIn: https://www.linkedin.com/in/tylifeset/Pyramid the PodcastX: https://x.com/pyramidthepod1Spotify: https://open.spotify.com/show/3DAtD0Ub6n1VS5U8ASHICk?si=c52e2921474541f0Apple: https://podcasts.apple.com/us/podcast/pyramid-the-podcast/id1701838206Episode highlights:(2:36) Defining what’s worth pursuing(6:59) Business with friends: Risk or reward?(11:44) Lessons from a failed startup(13:34) The importance of diverse teams(19:48) Conviction, perseverance, and blind faith(25:49) From screenwriting to CAA(30:46) Scaling an agency through relationships(34:36) Launching a decentralized consultancy(40:50) Creating "Pyramid the Podcast"(46:36) Unexpected joy and audience impact(50:35) Pressure, passion, and living fully(53:48) OutroConnect with Marcus Linkedin: https://www.linkedin.com/in/marcus-arredondo/ X (Twitter): https://x.com/cus Scales of Success Website: scalesofsuccesspodcast.com X (Twitter): https://x.com/scalesofsuccess Instagram: https://www.instagram.com/scalesofsuccesspod/ Tiktok: https://www.tiktok.com/@scalesofsuccess Youtube Channel: https://www.youtube.com/@ScalesofSuccess —-- Leave a Review If you enjoyed listening to the podcast, we’d love for you to leave a 5-star review on Apple Podcasts to help others discover the show. https://podcasts.apple.com/us/podcast/scales-of-success-podcast/id1773864140 Get in Touch You can also Tweet @cus with any feedback, ideas or thoughts about the lessons you’ve learnt from the episodes and we can thank you personally for tuning in.

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